Prudential announced an innovative new program called the Prudential Military AdvantageSM Program, which offers unique benefits for military personnel and their families on the move.
This means that buyers heading to an unfamiliar area can be assured that they are purchasing a home that will fit their special needs. Sellers will also benefit by gaining access to marketing materials that are designed to target those special needs of incoming or deployed military personnel. Prudential’s Military AdvantageSM Program will provide a competitive edge over similar homes for sale within an area. These homes will meet certain criterion that is important to these families:
• The property must be within 25 miles of an active military installation for ease of access.
• The property must be priced within 5% of estimated fair market value as determined by a comparative market analysis.
• The property will come with a comprehensive home warranty that passes to the buyer at time of closing, providing peace of mind.
Today more than ever, military families are on the move, and usually have to make decisions fast. This program helps to make the home buying or selling process a little easier for our customers in our armed forces.
Sellers who are not in the military, but who live near an installation, can also take advantage of this program. Marketing tools are provided to help reach military buyers that are ready, willing and able to move quickly. Features include yard sign riders with the Prudential Military AdvantageSM Program logo, special national advertising in print publications and on the Internet, and printed materials like door hangers, brochures and postcards.
Prudential Real Estate and Relocation Services is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential.
Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of December 31, 2007.
Contact Hank Bailey at hank@prudentialblanton.com for more information.
Thursday, June 5, 2008
In-House Mortgage Lender or Finding your Own Financing?
Finding a mortgage now-a-days is the most important task you face and I would contend it is even harder to find the loan program than finding your dream home. If you're buying a new home, your builder may offer you an incentive to use their preferred lenders. Being the cynical "Gen X'r" I have to always ask myself why would the builder not just come off the price if there are more incentives to be had? What is in his/her interests for me to use their lender?
True, this can possibly reduce closing costs or get you upgrades but what is the cost of these upgrades versus positioning yourself in a possible 20 or 30 year loan that may or may not be competitive compared to what you can find from a "non-inhouse" lender of your choosing?
Also, in this day of a Buyer's Market, builders should and generally will pay closing costs, not to mention provide a buyer, any buyer who happens to come along to take the debt off their hands, with upgrades from appliances, to carpet, to a free Honda Van like I saw one builder giving away in the Atlanta area a few weeks ago.
Dena Kouremetis of Realty Times rights, "So is it worth it to take the incentive and go with the preferred lender? First, builders cannot prevent you from using any lender you choose, be it your credit union or lender-cousin. But if you do they simply are not bound to offer any of their own dollars in the form of incentive monies." In the highest most lofty way a Mensan can answer this comment, I have to say "Hogwash." This is a Buyer's market. Builders are taking ridiculous offers right now and hoping they get to closing. Ms. Kouremetis argues that the builder will not have an incentive to offer their own dollars. I contend that with foreclosure rates up 276% in Florida last month compared to a year ago and foreclosure rates are higher in other states, the incentive for the builder to come out of pocket to give away their hard earned money is there. It is going to go to you the buyer or to the bank when they take the house back or to some other buyer down the road in six months when they get have to give it away.
Ms. Kouremetis continues, "An in-house lender, whose first priority is its builder accounts, must make it their business to get buyers pre-approved in a timely fashion, educating the builder on whether it is prudent for them to take a particular home or home site off the market. " I think most consumers would see that the issue in this statement is that the in-house lender has, as Ms. Kouremetis puts it as their "first priority its builder accounts." Not your interests Mr. and Mrs. Buyer. The builder's priorities are their priorities.
For most builders, offering incentives in the worst recessionary and deflationary market since the late 1980's are enough to get builders to come out of their pockets. Don't give up your right or assume you can't negotiate for better incentives, pricing, and terms just because you choose to get financing elsewhere.
If you would like to read Ms. Kouremetis' column please note link below;
http://realtytimes.com/rtpages/20080605_inhouselender.htm
True, this can possibly reduce closing costs or get you upgrades but what is the cost of these upgrades versus positioning yourself in a possible 20 or 30 year loan that may or may not be competitive compared to what you can find from a "non-inhouse" lender of your choosing?
Also, in this day of a Buyer's Market, builders should and generally will pay closing costs, not to mention provide a buyer, any buyer who happens to come along to take the debt off their hands, with upgrades from appliances, to carpet, to a free Honda Van like I saw one builder giving away in the Atlanta area a few weeks ago.
Dena Kouremetis of Realty Times rights, "So is it worth it to take the incentive and go with the preferred lender? First, builders cannot prevent you from using any lender you choose, be it your credit union or lender-cousin. But if you do they simply are not bound to offer any of their own dollars in the form of incentive monies." In the highest most lofty way a Mensan can answer this comment, I have to say "Hogwash." This is a Buyer's market. Builders are taking ridiculous offers right now and hoping they get to closing. Ms. Kouremetis argues that the builder will not have an incentive to offer their own dollars. I contend that with foreclosure rates up 276% in Florida last month compared to a year ago and foreclosure rates are higher in other states, the incentive for the builder to come out of pocket to give away their hard earned money is there. It is going to go to you the buyer or to the bank when they take the house back or to some other buyer down the road in six months when they get have to give it away.
Ms. Kouremetis continues, "An in-house lender, whose first priority is its builder accounts, must make it their business to get buyers pre-approved in a timely fashion, educating the builder on whether it is prudent for them to take a particular home or home site off the market. " I think most consumers would see that the issue in this statement is that the in-house lender has, as Ms. Kouremetis puts it as their "first priority its builder accounts." Not your interests Mr. and Mrs. Buyer. The builder's priorities are their priorities.
For most builders, offering incentives in the worst recessionary and deflationary market since the late 1980's are enough to get builders to come out of their pockets. Don't give up your right or assume you can't negotiate for better incentives, pricing, and terms just because you choose to get financing elsewhere.
If you would like to read Ms. Kouremetis' column please note link below;
http://realtytimes.com/rtpages/20080605_inhouselender.htm
Wednesday, June 4, 2008
PRUDENTIAL TO TAKE PART IN YAHOO! REAL ESTATE’S NEW ONLINE LISTINGS
Prudential Real Estate announced that it will participate in Yahoo! Real Estate’s new, online property listings program. The agreement will enable Prudential Affiliates to market their full catalog of property listings on Yahoo! Real Estate, and to capitalize on leading interactive marketing services.
Technology has always differentiated Prudential and this enhances our online position and makes for a better experience for our customers. This helps to diversify our Web partnerships, maximize our search exposure and multiply functionality and services for our sales professionals.
Yahoo! Real Estate’s online property listings program includes interactive marketing services such as featured home listings and display advertising. Under the new agreement, all of Prudential's listings will appear as featured listings on Yahoo! Real Estate later in 2008. These services will support Prudential Real Estate’s popular Online Advantage program, which delivers online homebuyer and seller leads to affiliates.
Prudential Real Estate also will run strategically placed advertisements throughout Yahoo! Real Estate to attract even more home shoppers to its Online Advantage platform. Ads will be embedded within the Yahoo! Real Estate site, customized to shoppers’ respective target markets.
Prudential will continue its Web ID program – the sign-rider code numbers buyers can key in to Yahoo! Real Estate for quick listing access.
"Prudential Real Estate has had a relationship with Yahoo! Real Estate since 2001,” said Laurie Keenan, president, Prudential Real Estate Affiliates, Inc. “Our affiliates will continue to capitalize on innovative interactive marketing services.”
Prudential Real Estate and Relocation Services is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential.
Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of December 31, 2007.
Technology has always differentiated Prudential and this enhances our online position and makes for a better experience for our customers. This helps to diversify our Web partnerships, maximize our search exposure and multiply functionality and services for our sales professionals.
Yahoo! Real Estate’s online property listings program includes interactive marketing services such as featured home listings and display advertising. Under the new agreement, all of Prudential's listings will appear as featured listings on Yahoo! Real Estate later in 2008. These services will support Prudential Real Estate’s popular Online Advantage program, which delivers online homebuyer and seller leads to affiliates.
Prudential Real Estate also will run strategically placed advertisements throughout Yahoo! Real Estate to attract even more home shoppers to its Online Advantage platform. Ads will be embedded within the Yahoo! Real Estate site, customized to shoppers’ respective target markets.
Prudential will continue its Web ID program – the sign-rider code numbers buyers can key in to Yahoo! Real Estate for quick listing access.
"Prudential Real Estate has had a relationship with Yahoo! Real Estate since 2001,” said Laurie Keenan, president, Prudential Real Estate Affiliates, Inc. “Our affiliates will continue to capitalize on innovative interactive marketing services.”
Prudential Real Estate and Relocation Services is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential.
Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of December 31, 2007.
Subscribe to:
Posts (Atom)
