Prudential announced an innovative new program called the Prudential Military AdvantageSM Program, which offers unique benefits for military personnel and their families on the move.
This means that buyers heading to an unfamiliar area can be assured that they are purchasing a home that will fit their special needs. Sellers will also benefit by gaining access to marketing materials that are designed to target those special needs of incoming or deployed military personnel. Prudential’s Military AdvantageSM Program will provide a competitive edge over similar homes for sale within an area. These homes will meet certain criterion that is important to these families:
• The property must be within 25 miles of an active military installation for ease of access.
• The property must be priced within 5% of estimated fair market value as determined by a comparative market analysis.
• The property will come with a comprehensive home warranty that passes to the buyer at time of closing, providing peace of mind.
Today more than ever, military families are on the move, and usually have to make decisions fast. This program helps to make the home buying or selling process a little easier for our customers in our armed forces.
Sellers who are not in the military, but who live near an installation, can also take advantage of this program. Marketing tools are provided to help reach military buyers that are ready, willing and able to move quickly. Features include yard sign riders with the Prudential Military AdvantageSM Program logo, special national advertising in print publications and on the Internet, and printed materials like door hangers, brochures and postcards.
Prudential Real Estate and Relocation Services is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential.
Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of December 31, 2007.
Contact Hank Bailey at hank@prudentialblanton.com for more information.
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